E-commerce · FashionConcept project · 2026
HARLOW
HARLOW is an online store for a modern menswear label — a calm, editorial shopping experience that lets the clothes speak, and a product page designed to turn browsing into buying.
- Industry
- Fashion & retail
- Platforms
- Web (desktop & mobile)
- Services
- E-commerce design · Headless store development · Conversion optimisation
- Typical timeline
- 8–10 weeks
- Year
- 2026
The challenge
What needed solving
Fashion shoppers decide in seconds. Cluttered stores, slow pages and unclear sizing lose sales and drive returns. The brand needed a premium look that still feels effortless to shop on any device.
Our solution
How we approached it
We paired a magazine-style homepage with fast paths into each category, and built the product page around confident decisions: a large gallery, colour and size selection, a size guide, reviews, clear delivery and returns information, and a one-tap add to cart.
Key features
What's inside HARLOW
- 01
Editorial homepage
A full-bleed hero carousel and seasonal stories that set the tone of the brand.
- 02
Shop by category
T-shirts, hoodies, pants, jackets and accessories, one tap away.
- 03
Featured products
Product cards with prices, colour swatches and a quick wishlist heart.
- 04
Product page that converts
Image gallery, colour and size selection, size guide, ratings and a clear add-to-cart button.
- 05
Trust built in
Free shipping, easy returns and secure payment shown right where customers decide.
- 06
Cross-selling
Product details in tabs, a 'Mix, Match, Elevate' look and 'You may also like' recommendations.
Gallery
A closer look
Technology
Built with
Proven, modern tools chosen for speed, security and easy growth — no lock-in to anything exotic.
Frontend
- Next.js
- React
- TypeScript
- Tailwind CSS
Commerce
- Shopify (headless, Storefront API)
- Shopify Checkout
- Wishlist & recently viewed
Content & search
- Sanity CMS (lookbooks & stories)
- Algolia product search
Performance & SEO
- Image CDN
- Product structured data
- Core Web Vitals tuning
Hosting & tools
- Vercel
- GA4 & Meta pixel
- Figma
How we built it
The process
- 01
Discover
Studied how customers shop for basics: fit, fabric and price come first.
- 02
Design
A neutral, editorial style with generous imagery and a product page focused on one decision at a time.
- 03
Develop
A headless Shopify store: the brand's own design with Shopify's reliable checkout and inventory.
- 04
Grow
Search, product and conversion analytics to tune collections and campaigns.
Designed to
Project goals
- ✓Feel premium without slowing shoppers down
- ✓Help customers choose the right size first time
- ✓Raise average order value with smart recommendations
- ✓Load fast on mobile, where most fashion shopping happens
Want something like HARLOW for your business?
Tell us where your business is and where you want it to go. We'll reply with ideas, a plan and an honest estimate.